School of Business & Technology · Bachelor’s degree
Bachelor’s in Marketing
Learn what makes people choose, and how to reach them.
Interested in advertising, social media, or sales? MVU’s marketing major teaches you to research markets, understand customers, and plan campaigns across digital, social, retail, and traditional channels.
120
credit hours to graduate
66
credit hours in the major
On campus or online
choose what fits
4 years
at a full-time pace
Why marketing at MVU
From research to campaign
Learn the strategy and the hands-on tools of modern marketing.
Know your market
Use market research and consumer behavior to understand what people want.
Digital and social
Study digital marketing, social media marketing, and social networking.
Design and advertising
Add design fundamentals, advertising, retailing, and visual merchandising.
Is this program for me?
This program may be a great fit if you want to…
- Work in advertising, social media, sales, or brand management.
- Combine creativity with data.
- Understand why customers make the choices they do.
- Build campaigns that get results.
What will I learn to do?
Skills you’ll practice and grow
- Build and apply marketing strategies.
- Explain the marketplace and the people in it.
- Do market research with current tools.
- Plan integrated marketing communications.
- Explain and practice the selling process.
- Apply accounting, economics, finance, and law to marketing decisions.
How the degree works
How your 120 credit hours add up
Here’s how the degree is built. Your advisor helps you choose courses each term.
01
General education core
At least 42 credit hours across writing, speaking, math, science, social science, and the humanities.
02
Business core and marketing
66 credit hours: the 21-hour business core plus marketing, research, digital and social media, design, and finance.
03
Electives or a minor
Use the rest of your 120 hours for electives, a minor, or even a second major.
Good to know: Every business major starts with the same 21-hour business core. Courses you count toward one business major, concentration, or minor can’t also count as electives in another. In your final semester, you’ll take a standardized business exam as your major assessment.
Explore the curriculum
What you’ll study
Here are the courses in the major. Your advisor helps you plan the order.
Business core (21 credit hours)
- ACCT 210 Financial Accounting
- ACCT 220 Managerial Accounting
- BNSS 212 Principles of Management
- BNSS 232 Principles of Marketing
- BNSS 282 Business Law I
- ECON 206 Principles of Macroeconomics
- ECON 216 Principles of Microeconomics
Marketing and related courses
- ART 115 Design Fundamentals
- BNSS 302 or MATH 200 Statistics
- BNSS 322 Principles of Finance I
- BNSS 324 Principles of Finance II
- BNSS 330 Retailing & Visual Merchandising
- BNSS 332 Principles of Advertising
- BNSS 340 Digital Marketing
- BNSS 352 Principles of Selling
- BNSS 362 Consumer and Market Behavior
- BNSS 370 Social Media Marketing
- BNSS 402 Market Research
- BNSS 442 Business Policy and Decision Making
- ECON 455 The Global Marketplace
- MASC 385 Social Networking
General education core (at least 42 credit hours)
- Social and behavioral science (9 hours) from at least two subjects, including one constitution course: HIST 104, HIST 105, or POLS 100
- Written communication (6 hours): ENGL 130 Rhetoric and Composition, plus ENGL 160 or HONR 190
- Oral communication (3 hours), such as COMM 100 Public Speaking & Introduction to Communication
- Natural science: 7 hours from at least two subjects, including a lab (BS); 3 hours (BA and BFA)
- Mathematics (3 hours)
- Humanities and fine arts: 9 hours (BS) or 12 hours (BA and BFA) from at least three subjects, covering the arts and creativity, ethics, and culture and society
- Additional general education from any area, to reach at least 42 hours
- Plus one Writing Intensive (WI) course and one Service Learning (SL) course, which can overlap with other requirements
Graduation requirements
- Complete at least 120 credit hours with a GPA of 2.0 or higher.
- Earn a major GPA of 2.0 or higher, with no grade below C and no pass/fail grades in the major.
- Complete at least 36 credit hours of upper-division (300- and 400-level) courses.
- Complete your last 30 credit hours, and at least 12 hours of your major, at MVU.
- Complete the major assessment requirement.
- Apply for graduation and pay the $100 graduation fee.
Getting started
Three steps to begin
Applying to MVU is free, and most students finish the application in a few minutes.
02
Send your transcripts
Send your high school transcript, plus official transcripts from any college or dual credit courses. Transferring? See the transfer steps.
03
Plan how you’ll pay
Explore scholarships, grants, and loans on Tuition & Financial Aid, or request information for current tuition.
Can I take it online?
Yes. The program is offered on campus and online. Ask Admissions which courses are offered online each term.
Can I add a minor or a second major?
Yes. A minor is optional and appears on your transcript; it must be in a different subject than your major. You can also double major by completing all the requirements for both majors. You’ll receive one diploma.
What do I need to graduate?
- At least 120 credit hours with a GPA of 2.0 or higher.
- A C or higher in every major course.
- At least 36 upper-division credit hours.
- Your last 30 credit hours at MVU.
- An application for graduation and the $100 graduation fee.
Talk with the Dean
Have questions about courses, careers in marketing, or how to plan your degree? Reach out. We’re happy to talk through your goals.
Bachelor’s in Marketing
