School of Business & Technology · Minor
Marketing Minor
Learn how to reach people and move them to act.
Every product, cause, and creative project needs an audience. The marketing minor covers advertising, consumer behavior, and digital and social media marketing.
18
credit hours
On campus
format
C or higher
in every minor course
Any major
in another discipline
Is this for me?
This minor may be a great fit if you want to…
- Promote a business, team, cause, or your own work.
- Understand why people buy and how to reach them.
- Pair your major with digital and social media marketing skills.
Not sure yet? Talk with the Dean →
What you’ll study
Topics you’ll cover
- Principles of marketing and advertising
- Digital marketing
- Consumer and market behavior
- Social media marketing and social networking
How a minor works
Three things to know
A minor is optional, and it’s a simple way to add a second area of expertise to your degree.
01
Pair it with your major
Choose a minor in a different discipline from your major. When you finish, it’s recorded on your transcript.
02
Plan with your advisor
Map out your courses with your advisor. A course used in your major can’t also count as an elective in your minor.
03
Finish with a C or better
Earn a C or higher in every course for the minor. Pass/fail grades don’t count.
The curriculum
Six courses, 18 credit hours
All six courses are set, so your path is clear from the start.
Required courses (18 credit hours)
- BNSS 232 Principles of Marketing
- BNSS 332 Principles of Advertising
- BNSS 340 Digital Marketing
- BNSS 362 Consumer and Market Behavior
- BNSS 370 Social Media Marketing
- MASC 385 Social Networking
Talk with the Dean
Have questions about the courses or how the marketing minor fits with your major? Reach out. We’re happy to talk through your goals.
Marketing Minor
