Missouri Valley University (MVU) invites applications for Director of Admissions. This dynamic and strategic leader will serve as the University’s chief enrollment strategist, developing and implementing innovative recruitment and enrollment management initiatives that drive sustainable enrollment growth, enhance student success, and support the long-term financial health of the institution.
Key Responsibilities
- Develop and execute a comprehensive multi-year enrollment growth strategy aligned with institutional goals, demographic trends, and market opportunities.
- Identify, evaluate, and expand new recruitment markets, including out-of-state, transfer, adult learner, online, military-affiliated, and international student populations.
- Partner with Marketing and Communications to strengthen the University’s brand awareness, digital recruitment efforts, and lead-generation campaigns.
- Establish enrollment goals, key performance indicators (KPIs), and forecasting models; regularly assess progress and adjust strategies to maximize enrollment outcomes.
- Lead competitive market analysis and environmental scanning to identify emerging opportunities, enrollment risks, and program demand trends.
- Collaborate with Academic Affairs to develop and promote academic programs that align with workforce needs and student demand.
- Strengthen relationships with high schools, community colleges, workforce development organizations, counselors, coaches, alumni, and community partners to expand recruitment pipelines.
- Develop and oversee strategic scholarship leveraging and financial aid recruitment initiatives in partnership with Financial Aid to optimize enrollment yield and net tuition revenue.
- Utilize technology, automation, and CRM best practices to improve prospect engagement, communication effectiveness, and conversion rates throughout the enrollment funnel.
- Represent the University at regional, state, and national enrollment management organizations, conferences, and community events to advance institutional visibility and partnerships.
- Provide regular enrollment reports, projections, and strategic recommendations to senior leadership to support institutional planning and resource allocation.
- Foster a culture of continuous improvement by implementing innovative recruitment practices, evaluating outcomes, and scaling successful initiatives.
- Lead, mentor, and evaluate Admissions staff, promoting a culture of service and accountability in support of the MVU Mission.
Qualifications
- Bachelor’s degree; master’s degree preferred.
- Previous experience as an Assistant or Associate Director of Admissions.
- Demonstrated success in recruitment or enrollment growth.
- Strong analytical and organizational skills, including experience using CRM systems, databases, or enrollment management tools.
- Excellent communication, presentation, and interpersonal skills.
Application Instructions
To apply, please email cover letter, resume, and contact information for three professional references to
HR@moval.edu.
References will not be contacted without prior knowledge and approval of candidates.
Additional Information
As a pre-condition of employment, applicants must be authorized to work in the United States. Employment at Missouri Valley University is contingent upon satisfactory completion of a background check. Salary commensurate with education and experience.
A comprehensive benefit package is available which includes medical, vision, and dental insurance; flexible spending; life insurance; retirement; holidays; and sick days.
Occasional evening and weekend work may be required. May require occasional overnight travel.