Website privacy
Privacy Policy
Your privacy matters. Here’s what information Missouri Valley University collects when you use our websites, how it’s used, and who to contact with questions.
The short version
What you should know
- We collect personal information only when you choose to share it.
- We don’t sell, rent, or share it, except when required by law.
- We use Google Analytics cookies to see how our websites are used.
- Your text message opt-in data is never shared with third parties.
On this page
Information you share with us
Missouri Valley University doesn’t collect personally identifiable information when you visit our websites unless you provide it—for example, when you request information from us.
When you do share your information, we:
- keep it confidential,
- transmit it securely, and
- store it in university systems.
MVU does not sell, rent, or provide your information to third parties—or to outside organizations acting on MVU’s behalf—except when required by law.
Cookies and Google Analytics
MVU uses Google Analytics to understand how people use our websites. Google Analytics collects this data using cookies. The information is anonymous, although it may include location or demographic details.
Google Signals
MVU may also be enrolled in the Google Analytics Signals program. If so, Google Analytics may connect visit information with data from signed-in Google users who have agreed to ads personalization. That data may include location, search history, YouTube history, and activity on sites that partner with Google. It is used to provide aggregated, anonymous insights into how people use different devices.
To learn more, see how Google uses information from sites that use its services, or use the Google Analytics opt-out browser add-on.
Text messages and mobile information
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Links to other websites
Our websites link to many other sites. MVU is not responsible for the content of those sites, and their privacy policies will vary. Review the privacy policy of any site you visit.
Privacy of student information
Federal law gives student information additional protection. Here’s how MVU safeguards it.
Financial information (GLBA)
As required by the Gramm-Leach-Bliley Act and the Federal Trade Commission’s Safeguards Rule, MVU has safeguards in place to keep student information secure and confidential and to protect it from unauthorized access or use that could result in substantial harm or inconvenience to any student.
Education records (FERPA)
The Family Educational Rights and Privacy Act gives you rights over your education records, including the right to review them and, with some exceptions, to decide who else can see them. Questions? Contact the Registrar’s Office at 660-831-4115.
Changes to this policy
MVU may change this privacy policy at any time without notice. Check this page for the most current version.
Questions about your information?
Contact us to learn more about the data we collect or your options for limiting how we use it.