Dr. Dude guides learners through hands-on projects that incorporate emerging tools like artificial intelligence, virtual and augmented reality, and interactive simulations—equipping them with not only technical know-how but also essential power skills like creativity, adaptability, and problem-solving. Whether a student is preparing for a career in design, media, or technology, his classes are designed to support their goals and amplify their strengths.

Having worked as a university webmaster, CIO for a solar tech company, production manager in the computer manufacturing industry, and freelance designer, Dr. Lively draws from a broad range of professional experiences to connect course content to real-world applications. Additionally as a practicing and exhibited digital and mixed-media artist, he also helps creative students refine their voice and bring their vision to life.

At Valley, Dr. Dude is committed to walking alongside students as they explore, grow, and prepare for what’s next—offering encouragement, expertise, and a clear path forward in a rapidly evolving digital landscape.

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In the classroom, Dr. Onyia blends real-world case studies, simulations, and insights from his career as a marketing communications executive, including serving as CEO of an advertising agency. His goal is to help students connect theory with practice so they graduate ready to thrive in today’s competitive business environment.

An active researcher and editor-in-chief of the Journal of Financial Services Marketing, Dr. Onyia has published widely and received international recognition for his scholarship. He also contributes to the field through professional organizations and speaking engagements around the world.

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