Marketing

Whether it’s choosing a phone or a brand of clothing, many of your purchasing decisions are consciously or unconsciously influenced by marketing. The marketing industry is fast-paced and changes rapidly. As the field continues to evolve, incorporating the fields of science, sociology and psychology; companies will look to hire well-rounded, marketing professionals capable of critical and strategic thinking. Today’s marketing professionals combine creative concepts with data-driving decisions to promote products and services in every industry.  

Why a degree in Marketing from Missouri Valley?

Marketing requires a creative mindset and the ability to analyze and interpret data. Missouri Valley’s liberal arts core encourages you to become a curious, critical thinker; and strives to ignite a passion for lifelong learning that is essential to the ever-changing field of marketing. You’ll benefit from small class sizes that allow you to fully explore and refine your marketing skill set. Our faculty members understand first-hand what it takes to succeed in marketing, they have many years of experience as marketing professionals, including experience managing their own marketing firms.

Career Possibilities

  • Marketing Strategist
  • Digital Communications Specialist
  • Marketing Research
  • Advertising
  • Sales Manager
  • Market and Research Surveyor
  • Marketing Account Manager

Graduate Program Possibilities

  • Master of Business Administration
  • Master of Public Relations

Courses & Concentrations

Degree in Marketing

Students earning a bachelor’s degree in marketing must demonstrate knowledge in the business core, you’ll do this through additional coursework in accounting, finance, business law and economics. In marketing courses, you’ll explore topics that include consumer and market behavior, market research and advertising.


Admissions & Scholarships

Ready to apply? Get started now by reviewing our admissions process and explore financial aid options.

How to Apply Applying for Aid


Faculty

William Fuller
Assistant Professor of Business

Turning your passion into a career

See how our mission of guiding students to succeed through personal instruction and intellectual inquiry has positively impacted our Vikings!

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