The 4th Annual
Maastricht Institute of Entrepreneurship
at Missouri Valley College Campus
April 19-21, 2010
Jasmine McDowell Grimm
Editor-in-chief, Connections on-line magazine · Lancaster, PA
Jasmine [McDowell] Grimm’s journalism career began when she joined newspaper staff of the Intelligencer Journal when she was just 15.
She graduated from Solanco High School in 2001 and received a full-tuition scholarship to Missouri Valley College from the Horatio Alger Association of Distinguished Americans.
After graduating magna cum laude with a degree in English in 2004, Grimm worked on more than 30 publications, including newspapers, magazines, Web sites and digital magazines published at various companies including, but not limited to Harvard University, Journal Register Company, and Progressive Business Publications.
Additionally she ghostwrote a blog and an entrepreneurial handbook for a venture capitalist, John A. Moore entitled “Bet the Jockey” about growth stock investing through handicapping companies.
Grimm did so while living in North Pole, Alaska with her husband, Cory M. Grimm, a staff sergeant in the United States Air Force.
The two were stationed at Eielson Air Force Base and collectively volunteered at the Fairbanks Rescue Mission and the Yukon Quest, dubbed the toughest dog sled race in the world.
After driving from Alaska to Pennsylvania, Grimm began working at Nxtbook Media in 2008.
She assumed entrepreneurial risk of creating a start-up digital magazine to be syndicated and branded to work with chambers nationwide.
Grimm is currently the editor-in-chief of the publication.
Once Grimm and her team created the first digital magazine, it was branded and customized to work in chambers nationwide. Thus the team created a turnkey operation in a digital magazine format. The magazine is called Connections.
The magazine’s mission is to connect business people and the community with the Chamber of Commerce. Connections will be the most trusted source for advice on finances and inspirational business ideas so readers can make well-informed decisions in their business and personal lives. Engaging content and updated chamber directories prompt readers to take actionable steps to improve their business and personal lives. The directory serves as the most reputable source for readers to go to find services and products. Connections magazine represents a shift for chamber members toward more dynamic and useful communication tools. Connections magazine offers actionable insight on a national and local level.
As of July 2009 the team has three editions but the team’s goal is to bring on 10 new markets by the end of the year.
The team leverages social media including Twitter to spread the magazine.
When Grimm first came to Nxtbook Media the magazine did not exist as it presently does today. There was a risk of failure when the team first launched the magazine but the partners at Nxtbook Media encouraged the team to fail forward.
That element of risk taking has allowed Grimm to double her income in a year and she learned to make a profit, it’s going to take considerable risks, courage and the freedom to fail.
Grimm currently volunteers with numerous non-profit organizations including but not limited to Hospice of Lancaster County as a bereavement buddy at Camp Chamaqua, Camp Chamaqua bereavement camp buddy at Hospice of Lancaster County, mentored at-risk youth at Cook-Wissahickon School in Philadelphia and helps collect dresses for Cinderella's Closet.